Most SEO advice is written for e-commerce or content sites, and translates poorly to hosting, data center, and B2B tech companies — different search intent, different competitive landscape, and often a technical foundation (server response times, structured data, crawlability) that generic SEO consultants aren't equipped to actually fix themselves. I approach SEO from the infrastructure side first, because for a hosting or tech company, the technical foundation usually matters more than the content layer sitting on top of it.
- Technical SEO audits: crawlability, Core Web Vitals, structured data
- Programmatic URL architecture for multi-service platforms
- Site speed and performance optimization, implemented not just recommended
- Schema.org structured data for rich search results
- Built by someone who also builds the underlying infrastructure
What this service covers
Technical SEO audits covering site architecture, crawlability, Core Web Vitals, and structured data (schema.org markup) — the kind of foundational work that content-focused SEO agencies typically can't execute themselves because it requires actually touching the codebase. Programmatic URL architecture for platforms with large catalogues of services or products. Site speed optimization, since server response time and page performance are ranking factors search engines weight heavily and most SEO consultants can only recommend, not implement.
Why the infrastructure angle matters
A hosting company's SEO problem is rarely "we need more blog content." It's more often: pages that take 8 seconds to load because of unoptimized images, missing or broken structured data that keeps rich results from showing up in search, or a URL structure that doesn't scale as the service catalogue grows past a handful of pages. Because I build the infrastructure myself, I can fix these directly rather than handing you a list of recommendations for your dev team to implement eventually.
Who this is for
Hosting providers, data centers, SaaS platforms, and B2B tech companies whose current SEO approach is either non-existent or generic content marketing that isn't addressing the technical foundation underneath it. Especially useful for multi-service platforms where a clean, scalable URL and content architecture (the same kind built into this site's own Resources section) makes a real difference as the catalogue grows.
Frequently asked
My focus is the technical foundation — architecture, speed, structured data, crawlability. I can advise on content strategy and can also connect you with content creation as a separate service if you need both.
I can implement fixes directly in your codebase and infrastructure rather than only providing recommendations — which matters a lot for the technical issues that are usually the actual bottleneck for hosting and tech platforms.
Ready to talk about Search Engine Optimization?
Tell me about your project and I'll get back to you within a day.