Many international hotel booking platforms display and settle prices in US dollars by default, even for domestic travellers booking domestic stays — an unnecessary friction that adds a currency-conversion mental tax to what should be a simple local transaction, and often adds real conversion-fee cost too.
Zuma Hotels prices and settles in the traveller's local currency whenever both the traveller and the property are in the same market, using the same multi-currency wallet infrastructure that underlies every other vertical on the platform, and only surfaces cross-border pricing conversion for genuinely international bookings where it's actually necessary.
This sounds like a minor localisation detail, but it reflects a broader principle: a lot of "international" product design decisions are actually just defaults inherited from platforms built for a different primary market, applied without reconsidering whether they fit the market you're actually serving. Domestic travel booked in domestic currency at domestic prices, without an unnecessary detour through USD, is simply the correct default for the market — not an advanced feature.